When Gianluca Zanna left Italy for America in 1998, he had no contacts in the music business, no major label backing, and no clear path to breaking into one of the world's most insular industries. Today, his independent music label Zanna Records has racked up over 18 million YouTube views in the last few months and placed songs alongside Taylor Swift on radio playlists across a thousand stations with Top Hits USA. Zanna Records, the label Zanna founded, operates outside the traditional music industry structure. Yet in September 2025, the label's flagship track "You Are My Destiny (Future Remix)"a collaboration between Zanna and singer Claudette Lyons under their duo name "Luca & Claudette"hit number one on the North American College and Community Radio Chart, dominating airwaves across the United States and Canada. The song has since surpassed 5.7 million views on YouTube. Building Credibility Through Persistence The label's rise hasn't follo...